Vision
Mission
The beginning was in 1998…
The methods of hospitality in Syria were not keeping pace with the times, except in some of five-star hotels, and that was peculiar... If others were able to do it, so we can…
We started with Gemini Grill, which was the first to introduce the concept of the "Salad Bar" and "Steak House" in Syria, which were presented in the most professional way. Then, we opened Steed; the modern coffee house that everyone wants to visit because of its uniqueness and specialty it became the constant standard for all cafes in the same area.
Our goal is to keep up with everything new happening in the world and present it in Syria because we have an absolute belief that Syrian human energy is promising and has potential...in 2007, we were skilled and able to produce the required quality, therefore we were ready to work and develop something from our heritage…
So, we opened Naranj, its beginning was a trip to all the Syrian provinces and cities to collect variety of items that were commercially on the menu for the first time, and it was also a journey with our history and ancestry, thus we have presented an authentic, favorable Syrian product that is capable of being spread worldwide.
Later, comes Nara in 2015, we introduced the Syrian Café, which serves good quality Syrian food that can be prepared quickly, and we achieved success with it.
In 2018 with Jazeel, we had the merit, excellence and the ability to develop the Syrian Cuisine...
Therefore, today we are pleased with our achievements; we can provide the Syrian hospitality to the world and vice versa. Our dream and faith will be continued till we become international one day.
We value and respect everyone who walks through our doors, be they our guests or our staff. We consider their experience and well-being our highest priority
We are committed to bringing the highest level of energy, knowledge, and enthusiasm in our every day job. We strive to reflect the best traditions of Syrian hospitality, treating our clients with grace and courtesy as honored guests in our home.
In our worldwide expansion, we seek to offer a genuine and authentic glimpse of Syria, honoring the country’s traditions through food, art, ambiance, and service. We are proud to provide a truly Syrian experience and to serve dishes with authentic ingredients and preparation, which highlight their own rich history. In our role as ambassadors of Syria, we strive to create an exchange of culture, ideas, and people where we operate around the world. By sharing our stories, dishes, and flavors, we foster a mutual appreciation of cultures.
Family and community are an essential part of the Syrian culture. We are proud of the diversity of our staff and the depth of experiences and perspectives they bring to us. We uphold the belief that we work best when we work together, and we will support each other in our efforts to learn and grow.
We are dedicated to maintaining sustainable business practices. We support our partners who believe in our brands, and look for opportunities to positively impact our social and environmental surroundings through direct trade, community giving, advocacy and encouraging the educated youth.
We aim to generate a sufficient return on investment to sustain operations with a minimum of risk. We pursue profit as a means to reinvest in a healthy, vibrant workplace and to create opportunities for further growth and development.